If the name invokes the wrong city, then at least the baseball script used in the site’s standard wordmark plays up to a tired stereotype of our own making. (Sort of.)
On Wednesday, the publisher of BK Southie – a little-known local-interest web site covering Bay Ridge, Dyker Heights, and southern Brooklyn as a whole, and NOT South Boston – announced that he would rename the site to remove the reference to “Southie” if the New York Giants defeat the New England Patriots in Superbowl XLVI this Sunday evening.
The publisher is not from Boston and has never lived in Boston. He’s not entirely sure what he was thinking when he named the site in the first place. Maybe he had just Netflicked The Departed at the time. He doesn’t remember; we may never know. He regretted his decision after an e-mail interaction with a South Boston cab company and has since apologized. (Apologized to Brooklyn, that is. Not to Boston.)
He doesn’t want to put down Boston (too much) as he appreciates the positive contribution that Boston and its surrounding towns have made in his life, including, but not limited to, (1) his first wife, (2) Denis Leary, and (3) a cool band called Splashdown that never made it big, but gave its keyboard player to Guitar Hero and Rock Band.
The publisher has visited the Boston area a few times, and particularly enjoyed the neighborhood surrounding Harvard, in spite of the fact that it surrounds Harvard. But as far as referencing a Boston neighborhood in the name of a Brooklyn-bound web site, he knows he should have kept the chocolate out of the peanut butter.
If the New York Giants defeat the New England Patriots this Sunday, he’ll take that as the cue to choose a Brooklyn-y and not Boston-y name for the site.
If not, he’ll be looking for some other cue.